Flying Pig aimed to showcase its heritage, commitment to sustainability, and dedication to freshness—emphasising the journey from paddock to plate. Their objective was to create a product that stood out in the competitive and crowded meat section of supermarkets.

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To achieve this, we crafted a brand identity featuring bold colours and rustic illustrations, bringing a sense of vibrancy and authenticity to the packaging. Each pack is stamped with details such as the farm of origin, the time of packaging, and the farmer’s name, offering customers full transparency. This approach builds trust and reinforces confidence in the quality and integrity of Flying Pig’s products.