About
LAB is the independent design practice of Matt Jones based in Melbourne. We specialise in brand identity including naming, visual identity, and web design, as well as creative direction, digital design, and campaigns. We collaborate with writers, strategists, photographers, motion designers, and developers to work with a diverse range of companies, products, and brands.
Melbourne Studio
Victoria, Australia 3000
What we want
We are dedicated to creating design that is thoughtful, purposeful, and engaging. Our work is driven by clarity, accessibility, and originality, ensuring that every project is both intelligent and impactful. We aim to simplify complexity, making products and brands more intuitive, beautiful, and enjoyable. Every decision is considered because we believe in thinking before acting. Collaboration is at the core of what we do, we work alongside people, not just for them. Above all, we aspire to contribute to meaningful change.
How we work
Our approach adapts and evolves to suit the unique needs of each client and project. We believe that truly solving a problem starts with conversation, examining it from every angle, discussing it openly, and challenging ideas through thoughtful debate. And we believe in doing all of this together. Conversation, consideration, and collaboration, that’s how we work.
Services
Brand Identity
Digital Design
Web Design
UX/UI
Art Direction
Campaign
Creative Direction
Packaging
Print Design
Strategy
Naming
Positioning
Typography
Social content
Brand guidelines
Editorial design
Get in touch
If you’ve got a project you’d like to discuss, get in touch with Matt, and we’ll set up a time to connect.