Elysian

Client
HR Group
Deliverables
Brand Identity
Web Design
Display Suite Design
Photography
Art Direction
Naming
Positioning
Strategy
Elysian is a boutique residential project in Parnell, Auckland. Targeting sophisticated and affluent customers, the challenge was to create a brand that would uniquely resonate with this discerning audience. The approach focused on “rewarded living,” symbolising a well-deserved lifestyle after years of hard work. The brand exuded elegance and refinement, utilizing exquisite materials and meticulous craftsmanship.








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