While working at DDB Aotearoa, we partnered with Think Packaging to conceptualise and design an influencer kit for the New Zealand Aids Foundation’s campaign: The Condom FitKit.

We fully embraced a bold approach with a cheeky, attention-grabbing “dick box” design. Inside, the kit featured eight different condoms and a selection of lubricants—encouraging recipients to explore and find their ideal fit.

These kits were distributed to influencers to amplify awareness of The FitKit, a free resource designed for gay, transgender, and bisexual individuals under 25. The campaign aimed to promote sexual health and empower individuals to make informed, confident choices.

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