We partnered with A’PAIR to develop a brand identity that empowers people to live boldly. Our aim was to create a brand that instils confidence, inspiring individuals to chase their dreams, overcome challenges, and embrace every opportunity. At its core, A’PAIR represents unity-standing together, lifting each other up, and recognising that we are stronger together.

For their latest campaign, we helped launch the Concorde 1.0, A’PAIR’s first foray into sports sunglasses. From art directing photoshoots to crafting the campaign’s core message, we developed a visual and narrative identity around the slogan ‘Find Your Moment’. This concept highlights the defining experiences that unfold while wearing A’PAIR sunglasses-moments of movement, moments of clarity, and moments of ecstasy. Our creative direction brought this vision to life, shaping the look and feel of the campaign while reinforcing A’PAIR’s mission: empowering individuals to embrace every moment with confidence.